Design Brief, Project 2



What story are you telling through your research? What is your research question?

What are the variables being measured? What is the title of this project?

  • I’m hoping to show how the students feel about religious representatives on campus.
  • How does the campus feel about Christian preachers and even Radha Krishna Temple on campus preaching at them?
  • What religions are select people, have they been offended by Radha Krishna Temple or Christians, what is the most common group they have encountered, how feel about Christian preachers, select things that are said what’s most offensive, how feel about the bibles on campus and do with them, see what people think about religious fairs, do people actually question religion with preachers on campus, metro single religion, how feel about revealing religion on campus.
  • How people feel about preachers on campus?


Determine what media or digital output you intend on using for this narrative based project. You have the option of making this narrative linear (time-based i.e. video) or non-linear (i.e. interactive). What technolo­gies will you utilize? i.e. processing, After Effects, Final Cut Pro, iMovie, Flash, animated gifs, etc…

  • After Effects


Color can be an effective way to convey differentiation. What is your intended color palette? Please explain what each color signifies and/or the variable it represents.

  • I’ve notice these colors appear a lot with religions. Gold (Gold is a pretty but resilient metal), green (common in Islam, Hinduism, Pagan (lot of time it represents earth color)),  blue (seen in Christianity, Judaism (calming color))


List the typefaces that you will incorporate within your visualization. Keep in mind, typography is not required. Make sure that you choose typefaces that marry well with one another.

  • Monotype Corsiva
  • Cambria


It is essential to recognize the hierarchy of importance within your composition. What is the first element you want people to see when they look at your composition? Determine in a chronological order, where the visual hierarchy begins and ends. In other words, you need to reference the most important element all the way down to the least important element. You can use color, contrast, grouping of elements, scale, and type treatment to control visual hierarchy.


First thing you need to ask yourself is…are graphic elements really necessary? Keep it simple and remem­ber – less is always more. Make sure your content is legible and easy to understand. Do not over-accessorize this project. If you are certain that additional visual aids are needed, determine if your graphic elements will be represented as illustrations, photographs, icons, vector, or RGB. Please provide a comprehensive detail of what graphic elements you plan on incorporating in your project.


Include 15-20 thumbnail sketches of your various layout options. These thumbnail sketches will include all the design elements listed above. You will use these thumbnails to help develop your storyboard.


Begin to work on your storyboard (linear) and/or wireframe (interactive. This will be due on March 20th, the class after the design brief is due. Learn more about storyboards and wireframes template on the blog.

You can also download templates on the course blog.

Project 2, Research Brief


Create a title for the project plus a one-line research question.

This title will be the working title for your project.

  • Reacting to the Preachers

  • How do students of Auraria respond to the multiple groups on campus preaching their bleifs in the hope of converting students (Focused on Christian Preachers and Radiash Temple)?


The general introduction gives an overview or brief summary of the project description and includes the general scope of the identified problem. (one paragraph)

  • I’m a wiccan and I’m constantly breaded by preachers on the campus, shouting how I should convert to their religion. My religion holds that preaching at campus or even holding booths is actually considered violent and people should find the religion through their hearts, not by being told. I wanted to take a survey on how people actually feel about the preachers. Should they be here trying to push conversion on people? Also I wanted to see if the preachers are ignored by and see if my non violent way is more accepted by people.


One of the hardest parts to design data graphics is to figure out where to start. You have all this data in front of you without a clue about what it is or what to expect. It helps to start with a question about the data and work off that question. Look at your problem from all sides examining the various components of the project. Write an answer to this portion of your brief based in part on the following:

– what is the cause, issue, service or problem you are researching?

  • Wanted to know how people feel about the Preachers on campus.

– what issues must be overcome in the solution?

  • Need to collect enough data to show opinion, hopefully not everyone ignores the preachers.

– what single message should be communicated?

  • That campus should be free of any preaching.

– what emotions should this message evoke?

  • Surprise and maybe rile the students up to want or get rid of preachers on campus.

4. DATA SETS, VARIABLES, MEASUREMENTS UTILIZED (research that can be measured)

Must provide Sources in this section!

Describe the following as they pertain to your research. (Must provide Sources in this section!)

1) Demographics pertain to commonly know and somewhat linear audience characteristics such as: Gender, Age, Race, Year, etc..

  • Wide rang in everything, I’ll be collecting data from my classes and people on the campus.

2) Psychographics pertain to the audience’s values, attitudes and life-styles. psychographics probe below the surface layers of demographic patterns and provide us with more of psychological insight into target audience. What is their average day like? where do they shop? what do they eat? where do they work? children? education? professional level? what are their politics (in terms of economic, social or cultural concerns?)

  • Commuter, college students

3) Geographics pertain to where the audience can be found. Is your audience local, national or international?

  • On campus, mostly educated adults.

Don’t forget to answer — Who / What / Where / When / Why / How

  • Who? Preachers, College students

  • What? How the people feel about Preachers

  • Where? Metropolitan University

  • When? 10/7-10/15

  • Why? Does converting students by Preaching work or just seen more hurtful.

  • How? Surveys to classes and noting peoples reaction to my non-violent welcoming or to preachers yelling and bibles.


– What media and technologies do you intend to work with for this project? (processing, after effects, html, flash, etc…)

  • Kwik Surveys

  • Adobe After Effects

-Please describe the details and methodology of your intended output. For example if you are working in processing, explain if you will create an interactive program or draw a continuous pdf that creates an animation. You could also opt to create a linear video created in after effects using more traditional methodologies of moving informational graphics.

Why is this visual output the best media for your data visualization?

  • I’ll be doing something like a Typography with my data in After Effects, making a video.


– What is the goal or projected outcome from this data and research?

  • Seeking how people feel about the Preachers on campus and even other religions on campus.

– What is the purpose of visualizing this information? (to inform, stimulate, educate, advocate, negate, entertain, etc)

  • Educate students on what everyone feels about preachers

List 10 words that best describe the use, function, or objective of the research problem which you are designing for.

  • long, inventive, rebellious, informative, different outlook, creative, interesting, fascinating, inspiring, mindful


How should this solution inform us about the world we live in?

  • Give insight in what college students think of religious preachers visiting their campus. Do they even notice them or are they hurt by them, etc.

Are there any stereotyped assumptions embedded in the outcome?

  • Seen that only christians are most violent in propaganda for their religion.

What do you want the audience to infer from the conclusion? Insert insightful message here.

  • That preachers have no place on a college campus. People should seek out religion not religion dogging you into it.

What economic factors and social responsibilities should be activated by the conclusion?

  • People should stand up against something they don’t like instead of just tolerating it.

What religious and cultural rituals, and what historical context and tradition are or should be embedded?

  • Campus is dominant christian, see if they are even okay with their own preachers.

Observe the world around you. Think about your interaction with society, products, processes and the environment, consider the audience, location, human factors, materials, environment, communication and other goals when defining and solving a problem. What is your point of departure?

Who is your audience?

  • College students

You may approach this from many directions, find one that works for you and the problem which you have defined. Consider the following approaches: analytical, random, or a combination of the two.

  • Analytical-Collecting my own research

Explore, research, combine, make things, do whatever you need to in the attempt to solve your visual problem. Your process is expected to be rich, thoughtful and profound.


what hurdles do you foresee?

  • That no one will take the survey or have any clue what I’m talking about.

Event: Swoon

The Swoon presentation was on September 11th, 2013 at 6pm. It was very crowded in the Visual Center and the projector was in a very odd spot, making it hard to see in certain parts of the Visual Center. The building was pure white and housed many different art works. Swoon was a white female that was 35 years old; she didn’t look 35. She had a slide show ready to show us as she told us about her experience with art throughout her life. I was very fascinated that she came from heroine addicted parents and was lucky enough to escape to New York to keep following her artistic dream. The theme of her presentation was “searching for home.” She shared how her group made rafts out of different things and sailed the Mississippi river. It was a great accomplishment for her and it helped her connect with people. She favored art that was not just pretty, but usable. A great example was the making of homes out of destroyed foundation in Haiti when the earthquake hit. With the help of the natives they created beautiful housing that were their pieces of art.  Swoon is an amazing artist. She’s very enthusiastic about her art and her desire to help the world is inspiring. Swoon would be a great figure for artists to follow after, a girl who came from such a crummy background to doing huge projects that incorporate art into something useful is astounding. Even though her paper graffiti is illegal, it’s paper and it will decay off the wall leaving no damage. There should be more of this work all over the cities, since constant uniformity is okay, but we should encourage more creativity by allowing such graffiti.

Design Brief for Project 1


What conclusions can be drawn from your research? What is your research question?

  • I need to keep it simple, because of the small amount of space to place all the information.

  • Research Question: To show information in a simplified matter, where expecting mothers will understand Newborn Screening and other important information about it.

What are the variables being measured? What is the title of this project?

  • Multivariable

    • Close up pictures of few diseases

      • Hemoglobinopathies

        • Disorder blocks the body from converting fat into energy

        • Causes brain damage and organ damage

        • Treatment

          • Special diet, nutritional supplements, and avoiding fasting

      • Galactosemia

        • Boyd does not make a liver enzyme that converts milk sugar  into simple sugar that the body needs

        • Treatment

          • removing milk and dairy products from babies diet

      • Cystic Fibrosis

        • Inherited disorder

        • Abnormal protein causes lung and digestive problems

        • Treatment

          • Diet supplements, vitamins, medications and Respiratory therapy

      • Biotinidase Deficiency

        • Body does not have the biotinidase enzyme need to recycle the vitamin biotin

        • Causes infections, hearing loss, seizures, ect.

        • Treatment

          • daily oral doses of biotin

    • Timeline of tests during pregnancy

      • First trimester

      • Second

      • Third

      • After

    • Checklist of the test to take

    • Flow Chart: Based on if they  have had the Newborn Test

  • Title of project: Just Testing If Your Bundle of Joy is Healthy (Work in progress)



8.5″x 11″ (Letter) The standard ‘tri-fold’ is three panels with only two fold lines.

More details for production

posted on blog under

Project 1 link.



Color can be an effective way to convey differentiation. What is your intended color palette? Please explain what each color signifies and/or the variable it represents.

  • I’m going to keep to the common color palette for boys and girls. Since pink and blue are known for the color coding for newborns. I decided to go for a more mixed color to be still tradition, but a little off to separate it from the tradition papers.

  • Light Red will be for girls, the color is close to pink but a little darker. Since it can go to a red or a pink.

  • Glue-Green is for the boys, since its also a mixed color and little lighter than blue.

  • Fuschia will be used, feel it pops more on top of the other two colors and isn’t quite boy or girl.



List the typefaces that you will incorporate within your visualization. Make sure that you choose typefaces that marry well with one another. Be privy to the suggested rules of type.(refer to handout)

  • I chose Maker Felt, it sticks out. It’s little silly, but thick enough for someone to read.

  • Century Schoolbook is serious and will be used for the paragraphs for easier reading.



It is essential to recognize the hierarchy of importance within your composition. What is the first element you want people to see when they look at your composition? Determine in a chronological order, where  the visual hierarchy begins and ends. In other words, you need to reference the most important element all the way down to the least important element. You can use color, contrast, grouping of elements, scale, and type treatment to control visual hierarchy.

  • The tree to explain right away what is Newborn screening.

  • Then the large timeline so people can see that it’s important to have those tests.

  • Next the Diseases that are easily treated thanks to Newborn screening.

  • Next thing is the Checklist of all the test the mother needs to remember to take.

Do research to find pricing for 8.5″ x 11″ double sided colored printing.
Run of 500,1000, 1500? List three different quotes in your brief.


Black and white: 500-$20, 1000-$40, 1500-$60

Color: 500-$225, 1000-$350, 1500-$525


Response to Donald Norman, “Things that Make us Smart”

I think that Socrates was quite a genius in thinking that books would not always be a great teacher. I have a criminal justice class, where the teacher refuses to use PowerPoint’s or the book. He teaches by asking students questions; the student must answer the question when asked. I remember his class better than my others that require a book. It’s also amazing that it takes a lot of work for a computer to do tick tack toe, when we humans can just glance and we are able to be competitive with each other with no problem. I think it’s nice to see something that humans can do automatically, while computers have more trouble. It seems to lead back to the thought on how my criminal justice teachers would rather teach us organically than in a robotic way. Wanting us to work our minds while other teachers hope we process huge amounts of data from PowerPoint and reading from books is difficult.  Humans have abilities that could not be programmed easily in a computer, and yet it’s like school now hopes we try to be more like a computer.

I got a little confused on the colors for shading on the United States homes. I would agree with the book that the group that had similar colors that increased or decreased the density of the color to represent what was going on. In an example, light pink was okay, but if you go redder there are more problem areas. This would help keep the reader from constantly looking at the key. With a multi-color selection, the reader would have to look at the key repeatedly to understand what the graph represented. For a reader to do this they would lose interest from having to look so hard for the information.

Notes from websites

Will have to rewrite once I decide which information to use.

  • The Secretary’s Advisory Committee on Heritable Disorders in Newborns and Children (SACHDNC) provides national recommendations on newborn screening.

  • 31 core conditions and reporting of 26 secondary conditions.

    • Core conditions are the conditions that newborn screening is specifically designed to identify

      • test available to detect it,  well understood, available and effective treatment, affect the future

    • Secondary conditions are the genetic conditions, looking for a core condition,

      • identified unintentionally

  • not enforced by law

  • states still establish their own panels

  • pursuing additional screening for their child if they are concerned about a specific condition not being screened for in their state.  

  • state program does not pay for additional screening or the follow-up treatment.

    • 2M Associates, Inc

    • Baylor Medical Center Institute of Metabolic Disease

    • Mayo Medical Laboratories

    • PerkinElmer Genetics, Inc

    • University of Colorado Expanded Newborn Screening Program

  • parents will be asked whether they want their baby to be screened for the conditions in the pilot programs after the baby is born. If they say yes, no additional blood will be taken from the baby,

    • Results of pilot studies are reported with routine screening results.

  • required by the state to get tested for somerare health conditions before they leave the hospital or after 24 hours of life

  • serious problems can be prevented

  • small device comfortably in the baby’s ear to conduct the hearing test

  • will get a copy of the test results

  • Each year, over 5,000 babies are born with one of the conditions included in state newborn screening panels

  • nce symptoms appear, they are often irreversible, leading to severe health and developmental problems or even death.

  • nce symptoms appear, they are often irreversible, leading to severe health and developmental problems or even death.

  • Most affected babies identified through newborn screening who receive treatment early grow up healthy with normal development.

  • Newborn screening began in the 1960s when scientist Robert Guthrie, MD, PhD, developed a blood test that could detect whether newborns had the metabolic disorder, phenylketonuria (PKU).

  • 4 million babies born in the United States every year

  • most affected babies identified throughnewborn screening are from families with no history of thedisorder.

  • Children inherit pairs of genes from their parents.

  • Every person has mutations in some genes — sometimes these changes have no effect or are even slightly helpful. But sometimes they can cause disease.

  • 1. Organic acid metabolism disorders.

  • 2. Fatty acid oxidation disorders.

  • 3. Amino acid metabolism disorders.

  • 4. Hemoglobin disorders.

In the delivery room

  • Your baby gets a full checkup.

  • Your baby gets a test called an Apgar.

  • Your baby gets eye drops.

  • Your baby gets some shots.

  • You can breastfeed your baby.

  • For the hearing screening, your provider places a tiny, soft speaker in your baby’s ear to check how your baby responds to sound.

  • For heart screening, a test called pulse oximetry is used. This test checks the amount of oxygen in your baby’s blood by using a sensor attached to his finger or foot. This test is used to screen babies for a heart condition called critical congenital heart disease (CCHD).

Babies first

1. Newborn screening is available for every new born baby in the United States.

2. Newborn screening is performed soon after the birth of your baby, and in most cases, while you are still in the hospital.

3. Newborn screening is actually 3 types of screening- 1) blood spot screening for metabolic, blood and hormonal disorders 2) hearing screening for hearing loss 3) pulse ox screening for congenital heart diseases.

4. Newborn Screening is currently available and recommended by the US Government, for nearly 60 disorders.

5. But, not all babies will be screened for all of the nearly 60 disorders. It depends on where your baby is born. There is variability in the number and types of conditions found on each state’s newborn screening panel, which is determined by each state’s legislation and public health departments implementation of testing.

6. Supplemental newborn screening is available for these disorders if your state does not test for all of them, but you must request this additional screening and work with your pediatrician to have it done on your baby.

7. Most of these infants appear perfectly healthy (with 10 fingers and 10 toes!) at birth and come fromfamilies with no history of the disorder

8. Most affected babies identified through newborn screening who receive treatment early, grow up healthy with normal development.

9. Newborn screening has been around for nearly 50 years, since the PKU test was developed in the 1960’s to test for the metabolic disorder called phenylketonuria.

10. Newborn Screening SAVES babies lives…each and every day. A treatable condition will be detected in ONE in every 300 babies born. But, if these conditions are not caught early enough, often times the damage is irreversible- resulting in mental retardation, autism, and even sudden death (SIDS).

About 4 million babies are born and screened each year.

All states, plus Puerto Rico, Guam and the US Virgin Islands, screen babies for at least 26 conditions. Many babies are screened for over 50.

The American College of Medical Genetics estimates that about 12,000 babies will be identified with a newborn screening condition each year. With treatment, many of these babies will have healthy lives.

The CDC recognized newborn screening as 1 of the 10 most important public health achievements of the century.

Newborn screening affects almost every child in the United States, and saves lives.

  • First-Year Baby Costs Calculator

  • Standard cost:  $10,158

  • Age of first-time moms

    • Over the last three decades, women have been waiting longer to start having children. In 1970 the average age of a first-time mother was about 21. In 2008 the average age was 25.1

  • First-time moms who worked during the month before they gave birth: 80 percent

  • Prenatal care

    • The percentage of women receiving prenatal care in the first trimester of pregnancy was 71 percent in the 27 states that reported this information in 2008. In these states, 7 percent of pregnant women received late or no prenatal care.

  • Doctors and hospitals

    • In 2008 most moms in the United States (99 percent) gave birth in hospitals with the help of a physician (91.3 percent).

  • Boys vs. girls

    • With about 1,048 male babies born for every 1,000 female babies born in 2008, boys are keeping the edge in a ratio that’s stayed about the same over the past 60 years.

pictures of baby development