Design Brief, Project 2



What story are you telling through your research? What is your research question?

What are the variables being measured? What is the title of this project?

  • I’m hoping to show how the students feel about religious representatives on campus.
  • How does the campus feel about Christian preachers and even Radha Krishna Temple on campus preaching at them?
  • What religions are select people, have they been offended by Radha Krishna Temple or Christians, what is the most common group they have encountered, how feel about Christian preachers, select things that are said what’s most offensive, how feel about the bibles on campus and do with them, see what people think about religious fairs, do people actually question religion with preachers on campus, metro single religion, how feel about revealing religion on campus.
  • How people feel about preachers on campus?


Determine what media or digital output you intend on using for this narrative based project. You have the option of making this narrative linear (time-based i.e. video) or non-linear (i.e. interactive). What technolo­gies will you utilize? i.e. processing, After Effects, Final Cut Pro, iMovie, Flash, animated gifs, etc…

  • After Effects


Color can be an effective way to convey differentiation. What is your intended color palette? Please explain what each color signifies and/or the variable it represents.

  • I’ve notice these colors appear a lot with religions. Gold (Gold is a pretty but resilient metal), green (common in Islam, Hinduism, Pagan (lot of time it represents earth color)),  blue (seen in Christianity, Judaism (calming color))


List the typefaces that you will incorporate within your visualization. Keep in mind, typography is not required. Make sure that you choose typefaces that marry well with one another.

  • Monotype Corsiva
  • Cambria


It is essential to recognize the hierarchy of importance within your composition. What is the first element you want people to see when they look at your composition? Determine in a chronological order, where the visual hierarchy begins and ends. In other words, you need to reference the most important element all the way down to the least important element. You can use color, contrast, grouping of elements, scale, and type treatment to control visual hierarchy.


First thing you need to ask yourself is…are graphic elements really necessary? Keep it simple and remem­ber – less is always more. Make sure your content is legible and easy to understand. Do not over-accessorize this project. If you are certain that additional visual aids are needed, determine if your graphic elements will be represented as illustrations, photographs, icons, vector, or RGB. Please provide a comprehensive detail of what graphic elements you plan on incorporating in your project.


Include 15-20 thumbnail sketches of your various layout options. These thumbnail sketches will include all the design elements listed above. You will use these thumbnails to help develop your storyboard.


Begin to work on your storyboard (linear) and/or wireframe (interactive. This will be due on March 20th, the class after the design brief is due. Learn more about storyboards and wireframes template on the blog.

You can also download templates on the course blog.

Project 2, Research Brief


Create a title for the project plus a one-line research question.

This title will be the working title for your project.

  • Reacting to the Preachers

  • How do students of Auraria respond to the multiple groups on campus preaching their bleifs in the hope of converting students (Focused on Christian Preachers and Radiash Temple)?


The general introduction gives an overview or brief summary of the project description and includes the general scope of the identified problem. (one paragraph)

  • I’m a wiccan and I’m constantly breaded by preachers on the campus, shouting how I should convert to their religion. My religion holds that preaching at campus or even holding booths is actually considered violent and people should find the religion through their hearts, not by being told. I wanted to take a survey on how people actually feel about the preachers. Should they be here trying to push conversion on people? Also I wanted to see if the preachers are ignored by and see if my non violent way is more accepted by people.


One of the hardest parts to design data graphics is to figure out where to start. You have all this data in front of you without a clue about what it is or what to expect. It helps to start with a question about the data and work off that question. Look at your problem from all sides examining the various components of the project. Write an answer to this portion of your brief based in part on the following:

– what is the cause, issue, service or problem you are researching?

  • Wanted to know how people feel about the Preachers on campus.

– what issues must be overcome in the solution?

  • Need to collect enough data to show opinion, hopefully not everyone ignores the preachers.

– what single message should be communicated?

  • That campus should be free of any preaching.

– what emotions should this message evoke?

  • Surprise and maybe rile the students up to want or get rid of preachers on campus.

4. DATA SETS, VARIABLES, MEASUREMENTS UTILIZED (research that can be measured)

Must provide Sources in this section!

Describe the following as they pertain to your research. (Must provide Sources in this section!)

1) Demographics pertain to commonly know and somewhat linear audience characteristics such as: Gender, Age, Race, Year, etc..

  • Wide rang in everything, I’ll be collecting data from my classes and people on the campus.

2) Psychographics pertain to the audience’s values, attitudes and life-styles. psychographics probe below the surface layers of demographic patterns and provide us with more of psychological insight into target audience. What is their average day like? where do they shop? what do they eat? where do they work? children? education? professional level? what are their politics (in terms of economic, social or cultural concerns?)

  • Commuter, college students

3) Geographics pertain to where the audience can be found. Is your audience local, national or international?

  • On campus, mostly educated adults.

Don’t forget to answer — Who / What / Where / When / Why / How

  • Who? Preachers, College students

  • What? How the people feel about Preachers

  • Where? Metropolitan University

  • When? 10/7-10/15

  • Why? Does converting students by Preaching work or just seen more hurtful.

  • How? Surveys to classes and noting peoples reaction to my non-violent welcoming or to preachers yelling and bibles.


– What media and technologies do you intend to work with for this project? (processing, after effects, html, flash, etc…)

  • Kwik Surveys

  • Adobe After Effects

-Please describe the details and methodology of your intended output. For example if you are working in processing, explain if you will create an interactive program or draw a continuous pdf that creates an animation. You could also opt to create a linear video created in after effects using more traditional methodologies of moving informational graphics.

Why is this visual output the best media for your data visualization?

  • I’ll be doing something like a Typography with my data in After Effects, making a video.


– What is the goal or projected outcome from this data and research?

  • Seeking how people feel about the Preachers on campus and even other religions on campus.

– What is the purpose of visualizing this information? (to inform, stimulate, educate, advocate, negate, entertain, etc)

  • Educate students on what everyone feels about preachers

List 10 words that best describe the use, function, or objective of the research problem which you are designing for.

  • long, inventive, rebellious, informative, different outlook, creative, interesting, fascinating, inspiring, mindful


How should this solution inform us about the world we live in?

  • Give insight in what college students think of religious preachers visiting their campus. Do they even notice them or are they hurt by them, etc.

Are there any stereotyped assumptions embedded in the outcome?

  • Seen that only christians are most violent in propaganda for their religion.

What do you want the audience to infer from the conclusion? Insert insightful message here.

  • That preachers have no place on a college campus. People should seek out religion not religion dogging you into it.

What economic factors and social responsibilities should be activated by the conclusion?

  • People should stand up against something they don’t like instead of just tolerating it.

What religious and cultural rituals, and what historical context and tradition are or should be embedded?

  • Campus is dominant christian, see if they are even okay with their own preachers.

Observe the world around you. Think about your interaction with society, products, processes and the environment, consider the audience, location, human factors, materials, environment, communication and other goals when defining and solving a problem. What is your point of departure?

Who is your audience?

  • College students

You may approach this from many directions, find one that works for you and the problem which you have defined. Consider the following approaches: analytical, random, or a combination of the two.

  • Analytical-Collecting my own research

Explore, research, combine, make things, do whatever you need to in the attempt to solve your visual problem. Your process is expected to be rich, thoughtful and profound.


what hurdles do you foresee?

  • That no one will take the survey or have any clue what I’m talking about.

Event: Swoon

The Swoon presentation was on September 11th, 2013 at 6pm. It was very crowded in the Visual Center and the projector was in a very odd spot, making it hard to see in certain parts of the Visual Center. The building was pure white and housed many different art works. Swoon was a white female that was 35 years old; she didn’t look 35. She had a slide show ready to show us as she told us about her experience with art throughout her life. I was very fascinated that she came from heroine addicted parents and was lucky enough to escape to New York to keep following her artistic dream. The theme of her presentation was “searching for home.” She shared how her group made rafts out of different things and sailed the Mississippi river. It was a great accomplishment for her and it helped her connect with people. She favored art that was not just pretty, but usable. A great example was the making of homes out of destroyed foundation in Haiti when the earthquake hit. With the help of the natives they created beautiful housing that were their pieces of art.  Swoon is an amazing artist. She’s very enthusiastic about her art and her desire to help the world is inspiring. Swoon would be a great figure for artists to follow after, a girl who came from such a crummy background to doing huge projects that incorporate art into something useful is astounding. Even though her paper graffiti is illegal, it’s paper and it will decay off the wall leaving no damage. There should be more of this work all over the cities, since constant uniformity is okay, but we should encourage more creativity by allowing such graffiti.