Design Brief for Project 1


What conclusions can be drawn from your research? What is your research question?

  • I need to keep it simple, because of the small amount of space to place all the information.

  • Research Question: To show information in a simplified matter, where expecting mothers will understand Newborn Screening and other important information about it.

What are the variables being measured? What is the title of this project?

  • Multivariable

    • Close up pictures of few diseases

      • Hemoglobinopathies

        • Disorder blocks the body from converting fat into energy

        • Causes brain damage and organ damage

        • Treatment

          • Special diet, nutritional supplements, and avoiding fasting

      • Galactosemia

        • Boyd does not make a liver enzyme that converts milk sugar  into simple sugar that the body needs

        • Treatment

          • removing milk and dairy products from babies diet

      • Cystic Fibrosis

        • Inherited disorder

        • Abnormal protein causes lung and digestive problems

        • Treatment

          • Diet supplements, vitamins, medications and Respiratory therapy

      • Biotinidase Deficiency

        • Body does not have the biotinidase enzyme need to recycle the vitamin biotin

        • Causes infections, hearing loss, seizures, ect.

        • Treatment

          • daily oral doses of biotin

    • Timeline of tests during pregnancy

      • First trimester

      • Second

      • Third

      • After

    • Checklist of the test to take

    • Flow Chart: Based on if they  have had the Newborn Test

  • Title of project: Just Testing If Your Bundle of Joy is Healthy (Work in progress)



8.5″x 11″ (Letter) The standard ‘tri-fold’ is three panels with only two fold lines.

More details for production

posted on blog under

Project 1 link.



Color can be an effective way to convey differentiation. What is your intended color palette? Please explain what each color signifies and/or the variable it represents.

  • I’m going to keep to the common color palette for boys and girls. Since pink and blue are known for the color coding for newborns. I decided to go for a more mixed color to be still tradition, but a little off to separate it from the tradition papers.

  • Light Red will be for girls, the color is close to pink but a little darker. Since it can go to a red or a pink.

  • Glue-Green is for the boys, since its also a mixed color and little lighter than blue.

  • Fuschia will be used, feel it pops more on top of the other two colors and isn’t quite boy or girl.



List the typefaces that you will incorporate within your visualization. Make sure that you choose typefaces that marry well with one another. Be privy to the suggested rules of type.(refer to handout)

  • I chose Maker Felt, it sticks out. It’s little silly, but thick enough for someone to read.

  • Century Schoolbook is serious and will be used for the paragraphs for easier reading.



It is essential to recognize the hierarchy of importance within your composition. What is the first element you want people to see when they look at your composition? Determine in a chronological order, where  the visual hierarchy begins and ends. In other words, you need to reference the most important element all the way down to the least important element. You can use color, contrast, grouping of elements, scale, and type treatment to control visual hierarchy.

  • The tree to explain right away what is Newborn screening.

  • Then the large timeline so people can see that it’s important to have those tests.

  • Next the Diseases that are easily treated thanks to Newborn screening.

  • Next thing is the Checklist of all the test the mother needs to remember to take.

Do research to find pricing for 8.5″ x 11″ double sided colored printing.
Run of 500,1000, 1500? List three different quotes in your brief.


Black and white: 500-$20, 1000-$40, 1500-$60

Color: 500-$225, 1000-$350, 1500-$525


Response to Donald Norman, “Things that Make us Smart”

I think that Socrates was quite a genius in thinking that books would not always be a great teacher. I have a criminal justice class, where the teacher refuses to use PowerPoint’s or the book. He teaches by asking students questions; the student must answer the question when asked. I remember his class better than my others that require a book. It’s also amazing that it takes a lot of work for a computer to do tick tack toe, when we humans can just glance and we are able to be competitive with each other with no problem. I think it’s nice to see something that humans can do automatically, while computers have more trouble. It seems to lead back to the thought on how my criminal justice teachers would rather teach us organically than in a robotic way. Wanting us to work our minds while other teachers hope we process huge amounts of data from PowerPoint and reading from books is difficult.  Humans have abilities that could not be programmed easily in a computer, and yet it’s like school now hopes we try to be more like a computer.

I got a little confused on the colors for shading on the United States homes. I would agree with the book that the group that had similar colors that increased or decreased the density of the color to represent what was going on. In an example, light pink was okay, but if you go redder there are more problem areas. This would help keep the reader from constantly looking at the key. With a multi-color selection, the reader would have to look at the key repeatedly to understand what the graph represented. For a reader to do this they would lose interest from having to look so hard for the information.

Notes from websites

Will have to rewrite once I decide which information to use.

  • The Secretary’s Advisory Committee on Heritable Disorders in Newborns and Children (SACHDNC) provides national recommendations on newborn screening.

  • 31 core conditions and reporting of 26 secondary conditions.

    • Core conditions are the conditions that newborn screening is specifically designed to identify

      • test available to detect it,  well understood, available and effective treatment, affect the future

    • Secondary conditions are the genetic conditions, looking for a core condition,

      • identified unintentionally

  • not enforced by law

  • states still establish their own panels

  • pursuing additional screening for their child if they are concerned about a specific condition not being screened for in their state.  

  • state program does not pay for additional screening or the follow-up treatment.

    • 2M Associates, Inc

    • Baylor Medical Center Institute of Metabolic Disease

    • Mayo Medical Laboratories

    • PerkinElmer Genetics, Inc

    • University of Colorado Expanded Newborn Screening Program

  • parents will be asked whether they want their baby to be screened for the conditions in the pilot programs after the baby is born. If they say yes, no additional blood will be taken from the baby,

    • Results of pilot studies are reported with routine screening results.

  • required by the state to get tested for somerare health conditions before they leave the hospital or after 24 hours of life

  • serious problems can be prevented

  • small device comfortably in the baby’s ear to conduct the hearing test

  • will get a copy of the test results

  • Each year, over 5,000 babies are born with one of the conditions included in state newborn screening panels

  • nce symptoms appear, they are often irreversible, leading to severe health and developmental problems or even death.

  • nce symptoms appear, they are often irreversible, leading to severe health and developmental problems or even death.

  • Most affected babies identified through newborn screening who receive treatment early grow up healthy with normal development.

  • Newborn screening began in the 1960s when scientist Robert Guthrie, MD, PhD, developed a blood test that could detect whether newborns had the metabolic disorder, phenylketonuria (PKU).

  • 4 million babies born in the United States every year

  • most affected babies identified throughnewborn screening are from families with no history of thedisorder.

  • Children inherit pairs of genes from their parents.

  • Every person has mutations in some genes — sometimes these changes have no effect or are even slightly helpful. But sometimes they can cause disease.

  • 1. Organic acid metabolism disorders.

  • 2. Fatty acid oxidation disorders.

  • 3. Amino acid metabolism disorders.

  • 4. Hemoglobin disorders.

In the delivery room

  • Your baby gets a full checkup.

  • Your baby gets a test called an Apgar.

  • Your baby gets eye drops.

  • Your baby gets some shots.

  • You can breastfeed your baby.

  • For the hearing screening, your provider places a tiny, soft speaker in your baby’s ear to check how your baby responds to sound.

  • For heart screening, a test called pulse oximetry is used. This test checks the amount of oxygen in your baby’s blood by using a sensor attached to his finger or foot. This test is used to screen babies for a heart condition called critical congenital heart disease (CCHD).

Babies first

1. Newborn screening is available for every new born baby in the United States.

2. Newborn screening is performed soon after the birth of your baby, and in most cases, while you are still in the hospital.

3. Newborn screening is actually 3 types of screening- 1) blood spot screening for metabolic, blood and hormonal disorders 2) hearing screening for hearing loss 3) pulse ox screening for congenital heart diseases.

4. Newborn Screening is currently available and recommended by the US Government, for nearly 60 disorders.

5. But, not all babies will be screened for all of the nearly 60 disorders. It depends on where your baby is born. There is variability in the number and types of conditions found on each state’s newborn screening panel, which is determined by each state’s legislation and public health departments implementation of testing.

6. Supplemental newborn screening is available for these disorders if your state does not test for all of them, but you must request this additional screening and work with your pediatrician to have it done on your baby.

7. Most of these infants appear perfectly healthy (with 10 fingers and 10 toes!) at birth and come fromfamilies with no history of the disorder

8. Most affected babies identified through newborn screening who receive treatment early, grow up healthy with normal development.

9. Newborn screening has been around for nearly 50 years, since the PKU test was developed in the 1960’s to test for the metabolic disorder called phenylketonuria.

10. Newborn Screening SAVES babies lives…each and every day. A treatable condition will be detected in ONE in every 300 babies born. But, if these conditions are not caught early enough, often times the damage is irreversible- resulting in mental retardation, autism, and even sudden death (SIDS).

About 4 million babies are born and screened each year.

All states, plus Puerto Rico, Guam and the US Virgin Islands, screen babies for at least 26 conditions. Many babies are screened for over 50.

The American College of Medical Genetics estimates that about 12,000 babies will be identified with a newborn screening condition each year. With treatment, many of these babies will have healthy lives.

The CDC recognized newborn screening as 1 of the 10 most important public health achievements of the century.

Newborn screening affects almost every child in the United States, and saves lives.

  • First-Year Baby Costs Calculator

  • Standard cost:  $10,158

  • Age of first-time moms

    • Over the last three decades, women have been waiting longer to start having children. In 1970 the average age of a first-time mother was about 21. In 2008 the average age was 25.1

  • First-time moms who worked during the month before they gave birth: 80 percent

  • Prenatal care

    • The percentage of women receiving prenatal care in the first trimester of pregnancy was 71 percent in the 27 states that reported this information in 2008. In these states, 7 percent of pregnant women received late or no prenatal care.

  • Doctors and hospitals

    • In 2008 most moms in the United States (99 percent) gave birth in hospitals with the help of a physician (91.3 percent).

  • Boys vs. girls

    • With about 1,048 male babies born for every 1,000 female babies born in 2008, boys are keeping the edge in a ratio that’s stayed about the same over the past 60 years.

pictures of baby development


1.Title and Research Question
Create a title for the project plus a one-line research question. (What are you investigating?)
Simpling down the facts to keep your Baby healthy
Collecting information that I can simple down about tests and what screening is about?

2. General Introduction to Newborn Screening
The general introduction gives an overview or brief summary of the project description and includes the general scope of the identified problem. (one paragraph)
There is huge amount of information about being pregnant and raising a child. Mothers are being bombarded with lots of information, my goal is to collect a lot of information that I can simplify down that even someone with little amount of literacy can read and get through quick. I hope to make this also more humorous, since all the stuff I’ve seen involving this is very serious.

3. Problem Identification
Define your design problem. Pose this in the form of a question to which you want to find the solution. Look at your problem from all sides examining the various components of the project. Write an answer to this portion of your brief based in part on the following:
– what is the cause, issue, service or problem you are researching?
Not enough graphic information about newborns screening.
– what issues must be overcome in the solution?
Simplifying huge amounts of information into an easy to read pamphlet/flyer.
– what single message should be communicated?
That the screenings are very important and all mothers should make sure to have it.
– what emotions should this message evoke?
Protective motherly instincts
5. AnAlySiS & ConCluSion
– What is the goal or projected outcome from this data and research?
To communicate information of Screenings and why they happen.
– What is the purpose of visualizing this information? (to inform, stimulate, educate, advocate, negate, entertain, etc)
To educate pregnant mothers what’s happening and why its important.

List 10 words that best describe the use, function, or objective of the research problem which you are designing for.
Simple, easy to understand, informational, understanding, acceptance, colorful, open to all people, intresting, need to now, websites

6. Data Sets, Variables, Measurements Utilized?
This may include any component of your research that can be measured. It is often common to start with demographics i.e. gender, race, age. Of course this will vary depending upon the individual research problem.
Describe the 1) demographics, 2) psychographics and 3) geographics:
1) Demographics pertain to commonly know and somewhat linear audience characteristics such as age and gender? ethnic background?
Females, simplifying it might help with wide range of ages to be able to read it.
Teenagers, who get pregnant young
People that english is not their first language

2) Psychographics pertain to the audience’s values, attitudes and lifestyles. psychographics probe below the surface layers of demographic patterns and provide us with more of psychological insight into target audience. What is their average day like? where do they shop? what do they eat? where do they work? children? education? professional level? what are their politics (in terms of economic, social or cultural concerns?)
Keep the reader focused by connecting with emotion to keep their baby alive and healthy.
Focus is to make the information simple, but avoid focusing on any kind of bias. Since all females can get pregnant, even at the age of 12. Even though keeping it simple might irritate a well educated female, but then she’ll be able to look up more information. Since this would be just a quick bit of information.
3) Geographics pertain to where the audience can be found. Is your audience local, national or international?
Its more american based since the websites on the paper will be from american made sites. Although any information that might pertain to colorado should be easily changed for national.

7. World View, Historical and Social Contexts

How should this solution inform us about the world we live in? Are there any stereotyped assumptions embedded in the outcome? What do you want the audience to infer from the con- clusion? Insert insightful message here. What economic factors and social responsibilities should be activated by the conclusion? What religious and cultural rituals, and what historical context and tradition are or should be embedded?
It might feel like to some that its as though its simplified to a childlike level, I’m trying to take in account of illiterate and foreign speaking mothers. Even for mothers who want to get the information quick and fast. I hope to collect the information and mothers are able to understand the screening. Screening is very important instead of being bogged down by the huge amounts of information. I aiming for everyone to be taken in account, not just educated white women. Since its been noticed that a lot of underage girls are getting pregnant and even spanish speaking women visit these hospitals as well.
I’m focusing on making an information paper that will be simple and quick for all women to be able to read. I don’t want to put too much wording in this graphic, since not just white educated women give birth. Mothers whose first language isn’t english and underage girls who would not be able to fathom too much information with lots of big words. I’m aiming for the visual learning presentation of the information.

Observe the world around you. Think about your interaction with society, products, processes and the environment, consider the audience, location, human factors, materials, environment, communication and other goals when defining and solving a problem. What is your point of departure? Who is your audience? You may approach this from many directions, find one that works for you and the problem which you have defined. Consider the following approaches: analytical, random, or a combination of the two. Explore, research, combine, make things, do whatever you need to in the attempt to solve your visual problem. Your process is expected to be rich, thoughtful and profound.

8. Positioning, Production and Communication Strategy
– What is the primary purpose of the design solution?
To inform mothers what Newborn screenings are and how important they are.
– What are the categories within the planned design?
Thinking of a timeline with the growth of the fetus.
Small quick facts and websites for deeper research.
– How do you intend to illustrate your variables?
Points on the paper will represent the information

9. Pragmatic Issues
What hurdles do you foresee
Keeping this simple without using big words, since the screening can be complicated